Ice Like Solutions

Turning complexity into smooth, scalable ice cream innovation.

Ice Like Solutions is led by Marta Navas, an industrial ice cream R&D consultant who helps manufacturers, private labels, and ingredient suppliers develop, optimize and scale products that truly work.

Hi!

I’m Marta Navas, a food technologist and ice cream R&D consultant specialized in industrial formulation, process optimization and international compliance.

Before founding Ice Like Solutions, I worked with leading European manufacturers such as Helados Alacant, ICFC and Ferrero, developing private label and branded products for major retailers like Aldi, Lidl, Tesco, Walmart and Costco.

My work bridges the gap between formulation, engineering and legislation, ensuring that each development is not only innovative but technically feasible, compliant and scalable.

What sets my approach apart is the ability to translate complex industrial needs into efficient, profitable and compliant solutions. I help clients avoid reformulations, accelerate launches and save costs by designing ice creams that perform across technologies and markets.

Whether it’s adapting recipes for export, training technical teams or developing a new range from scratch, Ice Like Solutions offers the flexibility and speed of a specialized partner, without the overhead of a large consultancy.

What I’ve Worked On

  • Developed over 200 industrial ice cream recipes across extrusion, molding, and valve technologies. Including Plant Based and “Better for you” ice cream.
  • Adapted formulations and packaging for compliance in EU, USA, Canada & UK markets.
  • Supported process optimization in factories producing cones, bars, sandwiches and frozen novelties.
  • Collaborated with ingredient suppliers and innovation teams to bring new concepts to market.

Mission / Philosophy

Ice Like Solutions exists to simplify innovation in the ice cream industry.
We believe great products don’t just happen, they’re built through technical precision, smart strategy, and flawless execution.

Let’s make your next product work (and sell!)